Change- The Key to Success

 

After a recent visit from our company's district manager it really got me thinking about the key to business and marketing success. If I could use one word to describe the key to business, it would be change. Many corporations and small businesses get into the grove of day to day operations, they forget to be innovative and change with their customer needs and appeal to them in different ways.

Our district manager is all about corporate policy and sticking plans laid out for stores. Our store has some of the lowest sales on glasses cleaners. After reading Nudge, I got to thinking that the way the cleaners are displayed in the store doesn't make customers want to buy them. I ran my idea to change the layout of the cleaner section by my store manager and even he was apprehensive. I begged him to give it 2 weeks and see what happens.

After a month of implementing the new design for the cleaner wall, our store had one of the highest percentage of cleaners sold in the western region. What I learned from this experience is how business is always changing, customers are changing, and their needs are also changing. By taking the initiative in your business it will allow you to drive sales and be more profitable in sectors that are often over looked within the store.