I thought I would start this blog from a different side of the consumer. I work at the vision center inside Walmart. The numbers of consumers who enter the store everyday ranges from about 50-150. I often wonder what it would be like to be in their shoes, purchasing their products from me specifically. I think it is important to create an environment where customers want to come, want to look, and want to purchase from us.
Although I do receive a small commission, I truly believe in getting the customer what they need. There are so many different wants and needs when it comes to buying glasses and contacts. Their style, size, options, budget, and need restraints which must be overcome in every sale.
My position as a sales girl takes many different roles with many various customers. Some people just want to come in, get what they need, and get out. Others are looking to make their visit an experience. Its my job to create the best experience for them. I love when people come in, with an idea of what they are looking for, and I can guide them through the sales process to help them get their perfect pair of glasses.
Just a few days ago I had a lady who came into the store. She was a joy to be around from the start. She had an idea of what she was looking for, but I helped her fulfill her need and style in a way that would maximize her prescription needs. She later shared with me that she is a 54- year old cancer survivor that believe life, and sight, are the most precious things a person could ask for. Although it my job to serve her, I believe, my customers are truly the people who make my job worth it.
Over the past 18 months I know that my job has changed my life forever. Yes, I have learned a lot about optical. How to adjust glasses, how to verify prescriptions, basic optics, product knowledge, lifestyle selling, among other clerical aspects. The most important thing I have learned is how to be inspired by differences in consumers and use their differences and their personal stories to meet their needs.
I know I have been there to help people through milestones in their life. From the first pair of pink Hannah Montana glasses, to the first time practicing with new contacts, to helping people admitting that its time for a bifocal pair. From trials to triumphs, I have been there for my customers. I have taught them and learned from them, and together we have created their consumer experience.
