Although this Ad was ran in 2009 it goes down in the record book as an extremely controversial campaign. The sandwich, called the Seven Incher, is positioned as a "sexy" sandwich. However, BK, took the sexiness of the sandwich to a whole new level. There is no coincidence that the length of the sandwich is slightly larger than the average male's you-know-what. Also, if you have not gotten the idea of the campaign, the tag line of "It'll BLOW your mind away", reinforces the obscene push toward getting consumers to think sexy. This poster is a good example of how not to use sex appeal in marketing, unless your target market is adolescent boys! ;)
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