In February 2014, the final decision for the lawsuit of customers suing Apple for false advertising of Siri on the iphone 4s model. The ads show Siri answering a series of question such as how to play a B chord on the guitar, when St. Patricks day is, and other various in depth questions. In reality when customers asked Siri these questions she responded by saying she didn’t understand. Customers said they splurged and ruled out alternative phones when they made their purchase because the commercials showed the iphone 4s as having a technological advantage with Siri’s amped up brain power. The court said Apple’s marketing descriptions of Siri as “the coolest feature,” a “breakthrough” and “an intelligent personal assistant” were just “puffery” and could not be grounds for a lawsuit. According to Judge Wilken, the customers could not point to an Apple statement that was specific enough for the company to be able to respond to a fraud claim.
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