I found myself looking for some new spring nail polish colors this weekend and noticed all the colors I absolutely loved were Essie brand. I have always been an Essie fan because the specially designed formula resists chipping and damage. I researched a little about the company and was very surprised to find out the the original Essie line began with 12 colors. Essie Weingarten began the company back in the 1980's. She decided that the best way to market her product was go get it on the fingers of classy, hard working women. She decided to launch the product in Las Vegas. Within weeks of painting the hands viewed by many consumers, Essie had massive orders for the product. Over the years her unique bottle design, vibrant colors, and product quality has lead many woman to justify the need for an $8 bottle of polish.
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